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C7 - Creative 7 Inc. | Boom of small breweries = innovative beer label designs
With the boom of small breweries comes a lot of opportunities to innovate and creative beer label designs.
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Boom of small breweries = innovative beer label designs

Boom of small breweries = innovative beer label designs

If we look at the beer market from a design and marketing point of view, we notice that until recently we have had iconic beer bottle designs from Heineken, Budweiser, Beck’s, and other big name brands. However, having a big brand doesn’t always mean plenty of opportunities to come up with great designs. Smaller breweries, on the other hand, are getting really creative of their beer labels, defying even the established conventions that survived until today. Product packaging is important for these small craft breweries. As big brands depend on their names, these breweries need to rely more on their packaging to attract more potential consumers. Check out how some of these small breweries stand out among the big names. via Ucreative

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