06 Jan Branding trends to look for this year
Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier, right? Well, branding is strategic and logo design will be behind the art of branding. So these are probably the trends we should be looking for this year when it comes to branding.
- Ethics and honesty – think deeply about what’s real and true about your brand, then reflect it in every aspect of your branding scheme.
- Placemaking – Brands need to think about their channels, but bigger than that, they need to think about how design thinking can be applied directly to create differentiation.
- Influencers influencing both ways – influencers are customers who are better placed to tell other customers about the brand.
- Building consumer confidence – consumers are looking for clues to determine whether a brand can be trusted, from the overall design quality and experiential thoughtfulness, to ratings and feedback on social media.
via Creative Bloq