14 Dec Creative branding identity
We have stressed this point many times: developing a strong brand identity for your business is an extremely important factor in its success, which is why creating an effective brand identity is so important. When you create a brand identity, you’re essentially applying your brand values to any visual elements that will be used to promote your business. This means that a brand identity is more than just a logo, and consists of a variety of marketing materials. Essentially it is your company’s side of the story.
A strong brand name and logo/image helps to keep your company in the mind of your potential customers. This was the aim for the Betterfin branding identity developed by Michaela Fiasová: to create the best way to get the right financing for every small business. Great work! via Behance