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C7 - Creative 7 Inc. | Lacoste replaces iconic crocodile logo for endangered species campaign
Lacoste's decision to produce a lineup of limited-edition polo shirts that replaced its iconic crocodile logo with the images of 10 endangered species was a hit. The entire lineup of shirts has been snatched up, according to the Lacoste website, and the campaign brought attention to the Save Our Species campaign.
logo design, Logo design studio Toronto, graphic design, social media agency queen west
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Lacoste replaces iconic crocodile logo for endangered species campaign

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