19 Jul Photography and social media: why is it so important?
Photography in social media is critical to the success of any brand or any business. The question is why? Why is photography so important? Photography is the only language that can be understood anywhere in the world and social media is the best way to reach everyone. Thanks to smartphones, people are now estimated to have an average attention span of about eight seconds. Well, that’s really not a lot of time to get someone’s attention. Thanks to this phenomenom on social media, it is now more important than ever to engage your followers’ attention within those eight seconds. How do you go about doing that? Definitely through great photography!
We all know and have heard that a picture is worth 1000 words and that first impressions count. Well, never have these two sayings been more to point than in the world we live in today. If you want people to engage in your social media platforms and call their attention to your business, you need to use good images. A lot of research has been done to prove this. So, never underestimate the importance of photography in marketing. Within those first few seconds of looking at a picture, a social media user has already decided whether or not your post/page is worth looking at. If you are hoping for a stop and not just a scroll down or up, you better ensure you have the best possible picture and first impression. This is where a social media marketing agency can assist you.
Why go through the trouble of hiring someone if you have a smartphone with a camera that can take good pictures? Or you can always go to stock photography? Well, in the modern market, original content is key to brand identity. And to create your own identity with someone else’s pictures might not be the best way to do it. Seeking the help of an experienced social media photographer to take images and create campaigns that are unique to your business will help you express your values and show your followers you are different from the rest. You really want to stand out. Remember: creating a memorable brand identity is key to ensuring customers remember you and your business and can recommend it to others.
We are here to assist you and your business to reach its social media goals. Whether you need help developing a social media strategy or want to change your social media platforms with engaging social media photography, we will be part of your team. Don’t miss out on the opportunity of sharing your message. It’s easier than ever in today’s social world.