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C7 - Creative 7 Inc. | Snapchat preps test of unskippable 6-second ads
Snapchat will start testing a six-second ad aptly called "Commercials," Digiday reported Wednesday. The test, scheduled to start in the middle of next month, will appear in some shows, but not in personal stories or the Discover news section.
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Snapchat preps test of unskippable 6-second ads

Snapchat preps test of unskippable 6-second ads

Snapchat plans to start testing six-second video ads that can’t be skipped, a departure from its past practice of letting its users tap their phone screens to jump straight to desired content. Snapchat has previously been reluctant to impose ads on its users. Now, it appears that the social media company is warming up to the idea after it faced a difficult first year since going public in March 2017, rife with slow user growth and challenges luring more advertisers onto its platform.  The image-messaging app’s new ad format, called “Commercials,” will run in some Snapchat Shows, but not in its Discover section that features professionally produced content or users’ personal stories. via The Verge

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