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Snap's Revenue Soars to $285.7 Million in Q4, a 75 Percent Increase
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Snap’s 75 percent increase in Q4

Snap’s 75 percent increase in Q4

Snap crushed Wall Street’s revenue targets in its fourth quarter, as it filled its Snapchat app with more ads than ever and tapped into a broader group of consumers that use Android phones. Perhaps most importantly for Snap’s Q4 revenue results was the shift in its business to an automated auction-based advertising system, known as “programmatic”. This means revenue was a total of $285.7 million, up 72% year-over-year and above the $252.8 million expected by analysts. via Inc

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