In this constant, fast-pacing world of technology, more and more business’ brands need to stand out and find ways to best connect with clients. So, let’s take a look at our newest features in Adobe Target that allow your brand to personalize beyond the web. In...
McDonald's is adapting its Golden Arches logo into directional signage for its restaurants, in a campaign out of Canadian creative agency Cossette. Left, right or straight ahead, the fast food giant has cleverly used its famed arches for directing traffic to its stores. It worked beautifully and...
by: Jamie Iria This question has been asked of me several times recently. I may sound biased, but I have to say absolutely. In today’s age, not having a presence on social media is almost considered to be in the dark ages. In order to best...
by: Jamie Iria If I were to walk into a conference room, an office building or anywhere for that matter, and asked how many people find it difficult to keep a schedule or to even get to all the items on the said schedule, I believe...
by: Jamie Iria Consistency is one of those words, one of those concepts a lot of people don’t seem to be taking too seriously anymore. What exactly should we be looking at when we talk about this concept? Well, it should encompass consistency in the good...
by: Jamie Iria At Creative 7, we talk graphic design and branding every day. It’s what we have been doing for the past 14 years. However, lately we have also expanded into social media. The latter is the topic I want to address on this post:...
How difficult is it to communicate nowadays? Many will say not difficult at all since we live in a time and age where we have more channels for communication than ever before. Yet, it seems impossible to be heard these days! Why is that? Well, this...
Dmytro Khrunevych is a Ukrainian graphic designer who focuses on art direction, branding and graphic design. One of his interesting portfolios is Divan Groznii’s logo, a company engaged in repair and refinishing of centuries-old furniture. The logo contains non-obvious elements, zodiac signs. Zodiac signs arranged clockwise symbolize backflow...
Simple design solutions are always outstanding and this is a great example. A super elegant brand identity project created for Betterment by Red Antler, a studio in Brooklyn, New York. This brand identity project has many aspects to admire, mainly the simplicity, colors and the typography. Worth...
The intersection of graphic design and politics is taking a front seat with the rise of social media and the role it plays as our main source of news. For most of us, social media shapes our understanding of modern protest, activism and power too. The...