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Watch Party by Facebook may be the new way to help build the kind of community and engagement we’ve seen with Live.
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“Watch party” by Facebook

“Watch party” by Facebook

Live videos on Facebook generate six times more discussion, and Watch Party could bring that to recorded videos. Watch Party could make people feel heard, making Facebook a better second-screen. Facebook’s head of video Fidji Simo says that “Watching, commenting and reacting to the same moments together  helps build the kind of community and engagement we’ve seen with Live.” Watch Party also ties into Facebook’s new push to generate more person-to-person discussion and participation, as opposed to passive viewing of content in the feed. via Social Media Today

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