08 May Why you should revamp your logo
Logos are important as they serve as your company’s identification. Similar to most things in life, a strong, first impression is what matters the most. In the past, many businesses did not budget for a professional logo design, opting instead for designing their own logo. That might have worked well at that time, but the world is different. What used to work well in a print and desktop environment, may no longer apply or work well in a mobile, consumer-driven society.
The world going mobile is perhaps the most important reason to create or redesign your logo in a simpler, more effective way to fit the small screens everyone uses on a daily basis. Put in simple terms, if you want to reach out to your customers in the most direct way, you will need to do it where they are the most. Having said this, one doesn’t need to lose sight of what makes your brand recognizable if you are redesigning your logo. You can and should keep your brand colours, and the overall theme, unless your business has evolved in a different direction from what you originally set yourself to do as a company.
Once you have created or redesigned a new logo, you should present it to the world, making sure your target audience knows who you are and what you do.
As you can see by the image below, most, if not all, of the major brands in the world have gone through the process of redesigning their logo. Even though these brands invest a lot of money on their branding, they understand that brands need to evolve with the times. Will you?