Lacoste's decision to produce a lineup of limited-edition polo shirts that replaced its iconic crocodile logo with the images of 10 endangered species was a hit. The entire lineup of shirts has been snatched up, according to the Lacoste website, and the campaign brought attention to...
Branding is certainly not a carefree topic. It is a critical element of any business. All too often logo design is treated as being interchangeable with branding. Although they go hand-in-hand, they are not the same. A logo is your brand’s visual identity. Having a professional looking, well...
The name Adam Bjerck may not be known to a lot of people, but he is actually very famous. Bjerck is a renowned chef in Norway and has been in the spotlight after the development of a visual identity and communication concept was created for him. The identity...
This was an exciting project for a charity group. Ugandan charity "Brass for Africa" wanted to redevelop their brand identity, collateral and website. Providing instruments, education and life skills to underprivileged children, the charity offers opportunities to 1000s of children per year. This project is simple,...
Have you ever heard of Better Breads. It's a small vegan bakery based in Singapore with a great ambition: feed the body and soul of their customers through bread. In order to have the public's attention, Better Breads decide to work on their branding image. The challenge...
Cocofloss is a California based company making flossing a fun and rewarding experience for everyone. They offer a great variety of dental floss with a preoccupation for design. Really cool and well accomplished project. via Behance...
by: Jamie Iria You are entering the business world. What are some ways you can use to promote your business? What strategies can you use to attract more clients? In order to best illustrate these points, I will use the example of one of my clients:...
In this constant, fast-pacing world of technology, more and more business’ brands need to stand out and find ways to best connect with clients. So, let’s take a look at our newest features in Adobe Target that allow your brand to personalize beyond the web. In...
by: Jamie Iria This question has been asked of me several times recently. I may sound biased, but I have to say absolutely. In today’s age, not having a presence on social media is almost considered to be in the dark ages. In order to best...
by: Jamie Iria If I were to walk into a conference room, an office building or anywhere for that matter, and asked how many people find it difficult to keep a schedule or to even get to all the items on the said schedule, I believe...