26 Nov Return to the basics!
People often forget that logo design was originally a hand-drawn practice. With state-of-the-art design software and digital tablets taking the place of often messy inks and paper, many forget – or don’t even know – that logo design was originally a hand-drawn practice. The truth is, many famous logos from the 60s, 70s and 80s were made without computers at all.
Digital tools have since streamlined the design process, but designers are still going back to handmade logos, in part for the brand values these logos tell, and the time and attention that goes into them. It’s the case in point of Swedish graphic designer Martin Schmetzer and his series of Logotypes. Check them out. via Behance